Ska In Advertising: Fit your Bit to Ska!

Posted on September 22nd, 2015 by JJ Loy

When this Ad popped up on my TV I couldn’t believe it. “What is this mystery Ska tune?” I asked myself. it sounds legitimately old-school, yet totally unfamiliar.

Once FitBit finally released it on YouTube the source became clear. It’s a BRAND NEW song in that Traditional Ska style. Check out the artist, Derek Breakfield for more JA insipired tunes.

Comments (0) Sep 22 2015

Ska in Advertising: Starbucks Goes Skanky Panky

Posted on November 21st, 2013 by JJ Loy

One of my favorite examples of Hip-Hop Ska is Kid Koala’s Skanky Panky was featured in last year’s Starbucks campaign. Starbucks doesn’t play around when it comes to marketing, so I imagine there’s a focus group study proving that ska sells more coffee. I’d like to see this data.

Comments (0) Nov 21 2013

Ska In Advertising: Chromebook Goes Ska

Posted on October 31st, 2013 by JJ Loy

I thought my brain was playing tricks on me when this ad popped up on my TV this morning. Traddy Ska on a major network, what’s going on?

I’m having trouble placing the song… Skatalites or Baba Brooks, I’m sure. But if anyone has the details, please share them with the rest of the class. Eagle-eyed reader reports that it’s Ska Beat by Alton Ellis.

Comments (1) Oct 31 2013

Razika: Ska In Advertising

Posted on December 10th, 2012 by JJ Loy

If I was the maker of fine sugar, I wouldn’t sell it in a milk carton. But I would use the sweet Ska sounds of Norway’s Razika to sell the stuff. Luckily, the makers of St. Louis Sucre got it half-right, featuring the sugary sweet, Taste My Dream.


Comments (0) Dec 10 2012

Shatner: Ska In Advertising

Posted on November 4th, 2012 by JJ Loy

The Scofflaws tune that once celebrated the man is now being used to advertise Trek itself. IFC knows the secret to selling anything is to use the Ska.


Comments (0) Nov 04 2012