Ska in Advertising: Ska Explosion!

Posted on October 28th, 2015 by JJ Loy

Here’s a twist on the usual Ska in Advertising. Instead of using ska to sell some non-ska-related goods or services, this entry is actually shilling Ska itself!

Rhino Records released this 3 cd collection in 2013, and it looks like they knew exactly who their target market was, skinhead children and dancing models. Behold, it’s a Ska Explosion!

Comments (0) Oct 28 2015

Ska in Advertising: Google App

Posted on October 22nd, 2015 by JJ Loy

Everybody knows that the most get-on-your-feet-reggae-anthem ever is, hands down, The Return of Django by The Upsetters. Fitting then, that Django be appropriated for Google’s new Breakfast-themed ad.

Somebody tell Lee Perry that he’s finally commercially viable.

Or for the unadulterated classic:

Comments (0) Oct 22 2015

Ska In Advertising: Fit your Bit to Ska!

Posted on September 22nd, 2015 by JJ Loy

This ad was a bit of an obsession of mine for a few weeks, earlier this summer. What sounds like a long-lost cut from the Treasure Isle vaults sent me on a wild goose chase for its origins. Running into the room whenever I heard ‘that fit-bit ska’ and plugging lyrics into Google didn’t turn up any help, nor did contacting FitBit directly.

Only when the company finally released the ad on youtube, was the artist and track info finally released. And no, this is not some dusty, old Maytals track, pulled out of some private collection and used to sell wearable tech. This is a brand NEW tune by contemporary artist, Derek Breakfield. Very impressed! Crossing my fingers that they release as a full-length single in the future.

Comments (1) Sep 22 2015

Ska in Advertising: Starbucks Goes Skanky Panky

Posted on November 21st, 2013 by JJ Loy

One of my favorite examples of Hip-Hop Ska is Kid Koala’s Skanky Panky was featured in last year’s Starbucks campaign. Starbucks doesn’t play around when it comes to marketing, so I imagine there’s a focus group study proving that ska sells more coffee. I’d like to see this data.

Comments (0) Nov 21 2013

Ska In Advertising: Chromebook Goes Ska

Posted on October 31st, 2013 by JJ Loy

I thought my brain was playing tricks on me when this ad popped up on my TV this morning. Traddy Ska on a major network, what’s going on?

I’m having trouble placing the song… Skatalites or Baba Brooks, I’m sure. But if anyone has the details, please share them with the rest of the class. Eagle-eyed reader reports that it’s Ska Beat by Alton Ellis.

Comments (1) Oct 31 2013